Cryssi Zymi has come away with the Gold Award in the SUPPLIERS’ BRAND LAUNCH STRATEGY at this year’s Retail Business Awards for 2021, a very prestigious award-giving institution for Greek retail and industry, taking place for the 19th consecutive year.
This prize is awarded for successful Croissant marketing strategy and communication plan whereby products are re-launched. Through the use of a popular Greek song, Cryssi Zymi Croissant and appealing to its young consumers, the kids, the product soon made its mark as the leader in its category, while shooting up the sales charts.
Cryssi Zymi is committed to continuous innovation and to offering its consumers quality products that are safe and original and can be enjoyed daily.
